🏆 From a first pair of shoes to the ASEME Businesswoman Award 2025

On November 19th, the ASEME awards gala for the 2025 female entrepreneur took place in the city of Madrid. Our founder, Lau, was awarded the prize for best SME of the year.

The origin of Ferocious Shoe. 🚀

But how did this happen? Some projects aren't born from a business plan, but from the heart, from everyday life, and from the genuine need for a product that can be used. The journey of Zapato Feroz, as many of you know, began this way. A designer mom, a baby who needed their first shoes , and the real need to offer them a product that respected their development, their autonomy, and their unique shape. This was the beginning of Zapato Feroz. 👶

👟 That first pair was the beginning of it all.

After markets, shipments, madness, increased staff, moves, and the creation of a unique space like Ferozland, the time has come to recognize all that journey, with the ASEME Woman Entrepreneur 2025 award for SME of the year.

This award has deeply moved us and has once again highlighted what we do every day with our hearts , giving value to many years of silent work, effort and perseverance, and decisions made from the conviction of being able to contribute value to the community to achieve a more respected childhood.

An award shared with our community. ❤️

Nothing on this journey has been easy, but we've progressed little by little, from the ground up, step by step like a child learning to walk. Sometimes our gait was unsteady, until we managed to steady our steps and reach each milestone and each goal we set for ourselves.

For us, this award isn't about numbers, it's about values. 🤝

The value of hard work, at the beginning, when the result is not immediately visible.
From the coherence between what we believe and what we do.
By betting on responsible growth, always with the vision of the project's soul at the forefront.
From the leadership of a woman who turned a personal concern into a project that has created a team, a community, and a tribe. 🤗

Of course, none of this would have been possible without you, the person reading this, who has trusted us, our vision of parenting, and our project from the very beginning. Every pair we make, every order, every email, every comment, reminds us why we started and anchors us even more to our purpose. This award is a huge source of pride for us, for Lau, but it's also yours. 💖

As always, we will continue to move forward, with respect, to contribute the best of ourselves to the community and to children. 💪