Barefoot Black Friday: Zapato Feroz's conscious alternative

Correct! Loud and clear!

While half the world rushes to Black Friday, we remain true to our principles: honest prices all year round .

And since we're not into Black Friday, we prefer to celebrate something much more real

How do you experience a typical day with your Fierce Ones?

A Friday, a Tuesday, or that Sunday on the sofa that saves your life. What matters isn't the day: it's the real life you share with them.

Those of you who have known us for so many years know that we have worked hard to ensure that both our designs and the raw materials used were always the best and at the best price.

Why doesn't Zapato Feroz offer deals on Black Friday?

Very simple: because we work hard to ensure our products have the best price all year round.

Of course, we understand that tempting offers can be tempting—who doesn't fall for them now and then? But we definitely prefer to stay true to our core values ​​and be with you all year round, so our Fierce families can access the best offer on the day they choose, without any pressure. 😊

Barefoot philosophy versus Black Friday

Consistency with our values

This means that in times where everything is bargainable, discountable and adjustable, we offer something very important: stability, durability and safety.

Fair prices on eco-friendly shoes all year round

Earlier isn't better, and more isn't either. So we tailor our production to the needs of Feroces families, selecting each component to suit them, with the least possible impact on the planet, and managing both the choice of materials and manufacturing efficiently, quickly, and sustainably, so that we can offer you a fair price on eco-friendly shoes all year round.

Conscious and sustainable production

How do we achieve this? By selecting each raw material with the precision of a three-Michelin-starred chef to create our product, making the most of every cut and component to optimize all materials, and of course, by having the best team of professionals behind the manufacturing process, who help us to make the processes as efficient and sustainable as possible.

Respect for the value chain in barefoot footwear

Furthermore, we guarantee respect for the barefoot footwear value chain , which is undoubtedly an essential element in every pair of Feroz shoes that leaves the factory, and which your little ones unwrap and use on their adventures with such enthusiasm. This way, you can always be confident that the product protecting your children's feet is good for them, for the planet, and for everyone involved in its production.

Positive alternative to Black Friday barefoot

We always have discounted models in our clearance section, and at the end of each season, we launch our Fierce Sale to offer even more savings on the models you've had your eye on throughout the season. In this way, we consciously and respectfully clear out our shelves and offer the best products at even more attractive prices.

What if I need barefoot shoes at this time of year?

Super easy! And as if that weren't enough, Feroz families have access to our Steps loyalty program all year round. It's been a huge success and also means extra savings on orders and shipping. Plus, if you recommend Feroz to a friend or family member and they become a new Feroz Family member, they'll get a discount on their order and you'll get 1,000 steps—a bonus that Black Friday can't beat!

Tips for responsible consumption on Black Friday barefoot

We know that sometimes, so much advertising bombardment, offers, packages, promotions and ads everywhere, can drive us crazy and we stop differentiating whether we really need what we are going to buy, or we are pushed by the flood of stimuli that want to attract us towards consumption and compulsive buying.

In these cases, and applying our Feroz philosophy of "better isn't always better" and "more isn't always better," we recommend:

• Prioritize product quality and durability when buying shoes . A good pair of eco-friendly shoes can often replace several traditional pairs. Paying for quality is more sustainable than impulsively buying something at a low price.
• Adjust the product to your needs. If you are in the process of transitioning to barefoot walking, the key is to choose models that suit your stage of the process, and not accumulate footwear that you will not use again later.
• Don't be swayed by discounts: sometimes we buy things out of fear of not finding a similar offer again, products we don't really need or won't use as much as we thought. If you wouldn't use it much at the regular price, you don't need a discounted price either.
• It's important to consider the true environmental impact. Give the best to your feet and the planet. Combine shipping to avoid a large carbon footprint from transport, and choose a product that will truly be useful, healthy, and comfortable for you, not just clutter in your closet or end up as waste in the landfill in the long run.

Furthermore, we now have a super cool initiative underway to involve you in this Feroz philosophy.

👉 If you share #AnyFriday with us, your last order could be free.

Here's the Instagram post with all the information you need to participate. ⤵️
https://www.instagram.com