Once upon a time there was a talkative shoemaker who had spent many years creating fantastic shoes for various brands, inside and outside the borders of her kingdom.
The year came when the shoemaker had a beautiful baby who grew up healthy and happy in her beautiful country house. Some time before the baby began to walk and discover the world, his mother wanted to find the ideal footwear for his delicate and chubby feet.
Comfortable, natural shoes adapted to the needs of his early age.
She began to search all corners of the kingdom, in different villages and shops... and she could never find anything that seemed suitable for her offspring, so she decided to create them herself. They would be fierce shoes with which your baby could start to take on the world with their first steps.
Your most talkative shoemaker
Although I am a Canarian by birth, I am Valencian by adoption, many years ago I left my beloved islands with the intention of training in Industrial Design in Valencia.
I started combining classes with work in a design studio, where I had contact with various fields: product design, graphic design, corporate identity... although the twists of fate made me fully enter the world of footwear before finishing my degree. race.
From that moment on, more than 15 years ago, the world of leathers, soles, linings and laces has been very present in my working life, working for various brands, both national and international.
I love being able to work and control the life cycle of a shoe, since it appears in my head, I capture it on paper or on my computer screen, I transmit the idea to the pattern makers who help us to develop a first prototype, this one It is produced in series and I can finally see it on the shelves in shoe stores
Telecommunications engineer by profession, sportsman and adventurer by devotion.
After many years working for others, in 2019 the time had come, I decided to change the scene, focus 100% and fight hand in hand with Lau, my partner, in this ferocious project that aroused so much enthusiasm in us from the beginning.
Thanks to this great change in my life, I can enjoy many more hours with our little Roc…the inspiration thanks to which the FEROZ shoe was born.
I am in charge of all the technical aspects of our little company and I also coordinate the team that helps you solve all your doubts, incidents or problems...in short, to make you happy with us.